Tom Bodett

John Muir, the famous naturalist, wrote in his journal that you should never go to Alaska as a young man because you'll never be satisfied with any other place as long as you live. And there's a lot of truth to that.

I do read a lot, and I think in recent years the ratio between the amount of non-fiction and fiction has tipped quite considerably. I did read fiction as a teenager as well, mostly because I was forced to read fiction, of course, to go through high school.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.