Tom Araya

To fans in a festival setting it's like a picnic. You want to have a good time with your friends in that crowd. And in the background you hear the band play, 'Oh, that's my favorite song!' everyone is there to enjoy the afternoon and that's about it.

Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior.