Tobe Hooper

Thousands of people come to LA every year, and some of them just disappear. Somebody gets them. In the States around 100,000 people vanish each year. I don't know what that means. Maybe there's something that just pulls 'em out.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.