Tinie Tempah

I lived in Peckham for the first 12 years of my life and then my mum and dad decided they really didn't want to bring up their children there. So they saved up money and bought a house in Plumstead, semi-detached, three bedrooms.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?

I don't think of people as black or white. It's a question of are they photogenic or not? I don't think anyone says, 'Let's book her. She's black.' I think they say, 'Let's book her. She's good.' We've come that far.