Tinie Tempah

I lived in Peckham for the first 12 years of my life and then my mum and dad decided they really didn't want to bring up their children there. So they saved up money and bought a house in Plumstead, semi-detached, three bedrooms.

I enjoy collaborating with creative people and trying to get the best image possible to convey a feeling or story. Plus, I get flown all over the world to exotic places. How can you lose interest in that? It's a great lifestyle. I can take vacations whenever I want, and no two shoots are ever the same.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

The thing about dancing - what it taught me all those years - is it gives you an amazing sense of discipline in forcing yourself to do things that you know are good for you but you don't really want to do.