Timothy Olyphant

The basic thing a man should know is how to change a tyre and how to drive a tractor. Whatever that bearded dude is doing on the Dos Equis beer commercials sets the bar. That's your guy. Every man should be aiming to be like him. The beard is just the tip of the iceberg.

It is not as though the process of production holds any mystery for me, I know exactly what it involves and I know the predominant concern in shooting one of those things is production values - or as they would say, seeing it all up there on screen.