Thomas Merton

What can we gain by sailing to the moon if we are not able to cross the abyss that separates us from ourselves? This is the most important of all voyages of discovery, and without it, all the rest are not only useless, but disastrous.

I don't believe in writer's block. Think about it - when you were blocked in college and had to write a paper, didn't it always manage to fix itself the night before the paper was due? Writer's block is having too much time on your hands.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.