Theodore Sturgeon

Create a world in which these things do or do not exist, or in which they are extended in some way. Test reality against this fiction. The reader will recognize the world that you're talking about, even though it may be another one altogether.

I had an instinctive feeling that the people who have little or no school training should have something coming into their homes weekly which dealt with their problems in a simple, helpful way... so I wrote in a plain, common-sense way on the things that concerned our people.