Theo James

We're in a world where masculinity, especially with these big spectacle movies, is often pushed by rippling six packs and forcing an image down someone's throat trying to prove masculinity. Whereas I think true masculinity comes from having a strong sense of self.

Startups need to focus on building a foundation for their company culture early, and then they need to revisit it often. Every time a hire is made, a feature is launched, a Facebook status is updated, a press interview is given, a round of financing is raised, or a meeting is held, culture should be part of the decision-making process.