Terry Wogan

My parents spent an awful lot of money sending me to the best possible schools, and I came out of my exams and thought, 'I don't really want to do a degree.' I did philosophy with the Jesuits for about a year, and then I joined a bank. While I was there, I saw an ad in an Irish paper for radio announcers.

I've always had an unsentimental view. I don't think the BBC is my auntie. I worked there for years, and you learn that they don't love you for yourself. They'll use you as long as you're popular. You shouldn't wait until it starts to wane. It can sometimes end badly.

The high spot of my day has always been getting home to have my dinner with my family. It still is: to have my dinner with Helen. It's a cocktail and dinner. I know I'm a tired old geezer, but there you are.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

I have friends of mine that are actors or singers, and they're the classic guys where, they're onstage, and they're like, 'Okay, the blonde in the third row, seat 24, bring her to my dressing room.' I've never, never taken advantage of that, I swear to God.