The Internet and Yahoo are firmly established as 'must buys' for brand advertising. Download Download Share on Facebook Share on Twitter Rotate quotes advertise brand buy
Yahoo! is the only company with both scale and leadership in branded and search advertising. Terry Semel advertisebrandcompany Change image and share on social
Yahoo is all about content. Deep reservoirs of important content in many, many strong areas. Terry Semel areacontentdeep Change image and share on social
I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do. Terry Semel bigbrandbuild Change image and share on social
Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. Ryan Holmes advertisecreatedouble share on social
I spend a lot of time on eBay buying vintage. I also really like Alexander Wang, Miu Miu, Vivienne Westwood, McQueen and Balmain. Katie McGrath alexanderbalmainbuy Change image and share on social
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make. John McKinley branddecisionlitmus Change image and share on social
