Ted Naifeh

I think about 'The Simpsons,' which has been going on for 25 years. Homer is still in his late 30's. Lisa is 8, Bart is 10. Their stories are told. Yet the series keeps going on and on like a zombie that won't lie down and die. That feels forced and unnatural. The characters never change, grow, age.

I hear all the time that boys don't like stories about girls. Which never made much sense to me. Wasn't 'Terminator' about a girl? And 'Alien'? Hell, I grew up on 'The Wizard of Oz.' People enjoy stories about anything if they're good stories.

Basically, Urban Fantasy means D&D in New York. Ordinary people have no idea that they share the world with fantastic, supernatural creatures. It can't just be vampires or werewolves; it has to be a whole continuum of fantastic beings, with their own society within society.

I try not to set myself up as different or as a celebrity or special. I have a husband that can get on my nerves. I have kids that test my patience. I've got a cat I can't keep off the sofa. It's real. On a bad day, I'm reading 'Acts of Faith.'

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.