Talib Kweli

The only way for me to be an artist is to be honest in my craft. If I veer from that, I'm not giving the investors what they want. Sometimes it's my job as an artist to know what I want to do, even when the fans tell me different.

If I focus on being an activist and my job is to be a rapper, I'm not going to be as good of a rapper. I need to focus on hip-hop and focus on making the music, so that when the activists come to me and they need my voice to create a platform, then I've got enough people listening to me. Not because I'm conscious, but because I'm dope.

The importance of heart health became very real for me when my father died of heart disease seven years ago. Having experienced the loss first hand, I am inspired to do everything I can to break the cycle and prevent families from losing loved ones to this preventable disease.