Stuart Rose

We face a dilemma because although everybody is better off than they've ever been at any time in our history, we've also got the biggest gap between the rich and the poor that we've ever had, and we've potentially got a planet which is going to go bust any day.

If you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us.