Top 20 Quotes by Stelios Haji-Ioannou

In simple terms, I realised that food is the most fundamental need for a person. In difficult economic times, people's priorities change, and they might be willing to do something that secures for them the lowest possible weekly food bill.

In America you can be Donald Trump, have a business go wrong, and file for Chapter 11. You can move on, and no one complains. When his casinos were in Chapter 11, he was still on TV telling people how to get rich. I had to persevere for years with easyInternet because I couldn't afford to hurt the brand.

My biggest mistake was when I started up easyEverything, a chain of Internet cafes. The idea that people would go to a shop to use a computer was revolutionary in 1999. It worked for a while, but cheap technology almost killed it. One silver lining of the problems I faced was that it gave me experience of turnarounds.

I see easyHotel as one of the best, most natural extensions of the 'easy' brand from the airline. EasyHotel is raising money to accelerate growth at a much faster rate than I could have grown it as a private company, whilst enabling me to spend more time on my diversified portfolio of other investments.

I've made mistakes in business, but none so big I couldn't recover and learn from them. The more you try to change consumer behaviour, the riskier it gets. You have to work out your potential losses against the obvious gains.