I think the success of any brand reboot is to acknowledge the heritage but to embrace and interpret it in a way that makes it relevant and wearable to the modern consumer.
acknowledge brand consumer
Simon Spurr
These are some quotes by British author Simon Spurr Designer, who was born on July 8, 1974.
Quotes by Simon Spurr
The biggest thing I'm seeing - and I have to be careful what I say here - is that people are tired of the old guard and the familiar brands. They're looking for more individuality and creativity, and that's coming out of this whole new wave of younger brands: Thom Browne, Michael Bastian, Robert Geller, myself.
Simon Spurr
Even though it's not a widely appreciated yarn, any suit made from a mohair-wool blend travels exceptionally well. The retention of the mohair fiber bounces back and minimizes any creasing that occurs whilst traveling. Mohair also breathes really well, keeping you cool or warm, and is therefore extremely versatile.
