Simon Mainwaring

The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.

The leverage and influence social media gives citizens are rapidly spreading into the business world.

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

Since the days of Greece and Rome, when the word 'citizen' was a title of honor, we have often seen more emphasis put on the rights of citizenship than on its responsibilities.

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

If every time you engage in a sex act, you go into a confession box, you will never accept your own sexuality.