Simon Hoggart

Corney & Barrow are proud to have the royal warrant, meaning that they provide the Palace with some of the greatest - and necessarily most expensive - wines from around the world. I am pleased to say that they also hold my own warrant, for providing exceptional wines at - surprisingly - modest prices.

I also learned to play Fruit Ninja on an iPad. It is quite hypnotic, and I hope one day to get past 100 points. I remembered that David Cameron admits to being an addict. I wonder if it helps him in his work. 'Great, just destroyed a pineapple! Reminds me, shall we send those grenades to the Syrian rebels?'

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

Early in the 1990s, I flew alone in a dandelion-yellow, single-engine, 180-horsepower Piper Cherokee from Westchester County Airport in New York westward to the Rocky Mountains, landing and refuelling a good many times in middle-sized cities and towns along the way.

I remember hating New Kids on the Block from the sidelines because all of the girls loved them. They would just fawn over them. 'Oh my gosh, Joey I love you!' When I was younger, I really couldn't stand them.