Sherwood Schwartz

A lot of people say television holds up a mirror to life, and that's why you see all the drug busts and the killings and the seamier side of life. I personally take the view that it's not sufficient to portray only negative role models. It's not enough to say 'no' to drugs. What do you say 'yes' to?

When you say the name Gilligan, you know who that is. If a show is good, if it's written well, you should be able to erase the names of the characters saying the lines and still be able to know who said it. If you can't do that, the show will fail.