I could wear makeup today, and one person would say it looks bland, another would say it looks fake, and another might tell me I look really natural. Everyone is convinced their opinion is the truth, and that's what I struggle against. Sheena Iyengar blandconvincefake share on social
I'm a great believer in the idea of not choosing based on our taste. Sheena Iyengar basebelieverchoose Change image and share on social
If you have the feeling of choice, if you feel free, you will be better off. And when I say better off I mean that if people feel they have control over their lives, they call in for fewer sick days from work. They have a lesser probability of having a heart attack or stroke. They live longer. They're happier. Sheena Iyengar attackcallchoice share on social
The expansion of choice has become an explosion of choice. Sheena Iyengar choiceexpansionexplosion Change image and share on social
When companies try to guess what consumers want, they essentially make the choice for consumers. Sheena Iyengar choicecompanyconsumer Change image and share on social
As we get older, we get better at choosing in ways that will make us happy. We do a better job at picking activities that make us happy, and at spending time with people who make us happy. We're also better at letting things go. Sheena Iyengar activitychoosehappy share on social
In America we tell our parents to bring their child home and put him or her in a crib; as they get older, children sleep in they own room not in Mom and Dad's room. What are we training them for? It's independence, because that's what being empowered is all about. Sheena Iyengar americabringchild share on social
Choosing is a creative process, one through which we construct our environment, our lives, ourselves. Sheena Iyengar chooseconstructcreative Change image and share on social
What leads us astray is confusing more choices with more control. Because it is not clear that the more choices you have the more in control you feel. We have more choices than we've ever had before. Sheena Iyengar astraychoiceclear Change image and share on social
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. Sheena Iyengar appreciateartassessment Change image and share on social