Sharon Gless

For a boy of ten, used to the coal bings and rust-coloured burns of Cowdenbeath, the fields and woodland of Kingswood, with its overgrown but stately avenue of copper-barked sequoias, felt like a local version of paradise.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.