Serge Schmemann

Buyers of powerful cars place a high premium on the exhaust note, and manufacturers spend a lot of money getting it right. At the same time, high-end cars are expected to filter out the sounds of the mundane world.

Recorded engine sounds, however, are a deliberate deception. They're like going to a concert and listening to a recording. On the other hand, I wouldn't mind buying a BMW recording and installing it in my '96 Jeep Cherokee.

I haven't checked this out yet, but one of our guys told me we have a counselor within 45 minutes to an hour of most small businesses in this country. That's really powerful. I call it our bone structure.