Scott Adams

If your goal is to lose 10 pounds, you may wake up each day with failure in mind because the goal is hard to reach, and you are progressing only by small amounts. It takes up all your willpower. I recommend that instead of a goal, you have a system.

While it was occasionally done here or there, nobody else had a figurehead like Walt doing it. Jack Warner wasn't on TV. Walt was the boss, but he had a real public profile and he used it to his advantage. And he became a household face.