Sarah Koenig

My father was a legendary copywriter. He wrote 'Timex Takes a Licking and Keeps on Ticking.' He named Earth Day 'Earth Day.' It falls on his birthday, April 22. Earth Day, birthday. So the idea came easily.

I've been a radio reporter for ten years, and if I learned anything from my time at 'This American Life,' it's how to craft a narrative so that even if the ending is ambiguous, it is somehow satisfying.

I know a lot of people who are weak, who are in a perpetual cycle of poverty and being locked up. There are guys from my neighborhood who are in jail or who are dead. It does take a certain strength to know your environment and say, 'I can grow beyond it.'