Sarah Koenig

My father was a legendary copywriter. He wrote 'Timex Takes a Licking and Keeps on Ticking.' He named Earth Day 'Earth Day.' It falls on his birthday, April 22. Earth Day, birthday. So the idea came easily.

I've been a radio reporter for ten years, and if I learned anything from my time at 'This American Life,' it's how to craft a narrative so that even if the ending is ambiguous, it is somehow satisfying.

I don't think even when you find a person, you can be completely honest, ever. There's still pieces of you that you don't give away. I do believe you always need that place where it's just you, your thoughts, no one else's judgment or anything.