Sanjeev Bhaskar

I sense a kind of fear of writing black or Asian characters from non-ethnic writers, who perhaps feel that they don't know the culture and therefore can't write about it. By and large, if there's an Asian character, I might get a call. But if the character is called 'Philip,' the chances are I won't.

Because of my Asian-ness, I couldn't be anonymous - what I said, what I ate, what I did at the weekend were startlingly different to what everyone else did. I was also a performer, quick and chameleon-like, good at accents, so that made me stand out.

If I go anywhere where there are people who vaguely look like me, there is always that feeling of, 'Actually I do look quite similar to everyone else.' At moments like that, I become very, very British. My accent gets more clipped, and I stride around as if I've got an empire.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

When I have a creative insight, there is a high. I think back in the day, I made music as much as I did because it made me feel so good. I think you could argue that there is a creative addiction - but, you know, the healthy kind.