Sanjeev Bhaskar

I sense a kind of fear of writing black or Asian characters from non-ethnic writers, who perhaps feel that they don't know the culture and therefore can't write about it. By and large, if there's an Asian character, I might get a call. But if the character is called 'Philip,' the chances are I won't.

It always interested me that 'Goodness Gracious Me' and 'The Kumars,' when shown around the world, were referred to as British comedy. It was only here that they were referred to as Asian comedy, even though I always felt it was very British in its humour and structure.

If I go anywhere where there are people who vaguely look like me, there is always that feeling of, 'Actually I do look quite similar to everyone else.' At moments like that, I become very, very British. My accent gets more clipped, and I stride around as if I've got an empire.

When I have a creative insight, there is a high. I think back in the day, I made music as much as I did because it made me feel so good. I think you could argue that there is a creative addiction - but, you know, the healthy kind.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.