Sandro Veronesi

The important thing to remember, if you are trying something that is an innovation, is not to think too much about it. Because if you take too long, by the time you get there, the world will have changed. You take a risk, and if it doesn't work, you make a change. We are not betting our lives on it.

When I have a creative insight, there is a high. I think back in the day, I made music as much as I did because it made me feel so good. I think you could argue that there is a creative addiction - but, you know, the healthy kind.