Salvatore Quasimodo

The Resistance is a moral certainty, not a poetic one. The true poet never uses words in order to punish someone. His judgment belongs to a creative order; it is not formulated as a prophetic scripture.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.