Said Sayrafiezadeh

My sister married an American and took his name, and my brother has shortened Sayrafiezadeh to Sayraf. So now he's Jacob Sayraf, or sometimes Jake Sayraf. He made the change when he was a teenager, prior to the Iranian revolution and the hostage crisis. So I don't think it was motivated by any anti-Iranian sentiment in the United States.

Stasis is something that has marked my life since I was a boy growing up in Pittsburgh with my mother. It was the natural state that we existed in. For one thing, she suffered from a debilitating depression throughout my childhood, and depression is nothing if not static.

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.