Ruzwana Bashir

I kept being told, 'If you really want to build a start up, you have to be in San Francisco,' so I ended up taking out a suitcase. It did occur to me to do it in London but it's very, very difficult to build a start up in London - so I guess I was being lazy.

Despite living in an increasingly digital world, there are a few things I still like to keep as physical reminders. So every time I see an exhibition, I make a pit stop at the museum gift shop to buy a postcard of something that inspired me.

I watch TV on my TV pretty exclusively. However, when I'm on that long flight between Los Angeles and New York, a great way to pass that time is to download movies on iTunes and watch them on my laptop.