Ruzwana Bashir

I kept being told, 'If you really want to build a start up, you have to be in San Francisco,' so I ended up taking out a suitcase. It did occur to me to do it in London but it's very, very difficult to build a start up in London - so I guess I was being lazy.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?