Roxane Gay

Social media is something of a double-edged sword. At its best, social media offers unprecedented opportunities for marginalized people to speak and bring much needed attention to the issues they face. At its worst, social media also offers 'everyone' an unprecedented opportunity to share in collective outrage without reflection.

I have known beaches, but I have no particular fondness for them. I don't like sand in my crevices. I don't like sand at all. I don't enjoy all that sunshine and heat without the benefit of climate control.

Buyers of powerful cars place a high premium on the exhaust note, and manufacturers spend a lot of money getting it right. At the same time, high-end cars are expected to filter out the sounds of the mundane world.

Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.