Roustam Tariko

Wherever I am, I start my day, it's the same. I'm not an early bird. I'm not waking up at five o'clock, six o'clock; it's usually seven-thirty, eight o'clock, and I will then read the newspapers, emails from around the world and make phone calls.

We buy the most expensive grain available growing on the best part of Russian land called black soil. We also play close attention to the purity of the water - we get it from Lake Ladoga. We store it ourselves to specific conditions. We carefully manage distillation at my distillery in Moscow.

In 1967, the world health community launched a global effort to eradicate smallpox. It took a coordinated, worldwide effort, required the commitment of every government, and cost $130 million dollars. By 1977, smallpox had disappeared.