Rose Tremain

I have likened writing a novel to going on a journey, with some notion of the destination I will arrive at, but not the whole picture - which emerges gradually as a series of revelations, as the journey goes along.

Perhaps, more importantly, I think that most human beings realise only a fraction of the true potential of their minds, so the spiritual or mystical, the things which remain mysterious or unexplained have always drawn me to include them in any scheme for a novel.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.