Roone Arledge

But if you cover the World Series on the news or do a feature on an Ali boxing match then all of a sudden ears go up all over the place and people say what the hell are you doing. The reason for that is that we're doing something that people are really interested in.

One of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people who don't watch network news or fight over the people who do?

I tend to think of a myth and then explore how it would play out if it were happening in the modern-day world. I modify all the myths I use, but I stick very closely to their structure - it is the hidden teacher in me.