Ronny Cox

I found out a long time ago that if I didn't have a good story for a song, I could just make one up! Now it seems over half the stories in my show are made up. The funny thing is, those seem to be the ones that resonate the most with the audiences.

I think that's the great thing about music: It can communicate emotionally. And you don't have to necessarily get all of the words. I mean you have to know what is being said, but didn't you find even if you didn't get all of the words, you certainly get the emotion?

I much prefer playing the bad guys. I think they are always the most interesting characters. I liken it to painting: if you're playing the good guy, you get three colors: red, white and blue. But if you're the bad guy, you get the whole palette.

Every time I see documentaries or infomercials about little kids with cancer, I just freak out. It affects me on the highest emotional level... Anytime I think about it, it makes me sadder than anything I can think of.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.