Ronald Coase

The main reason why it is profitable to establish a firm would seem to be that there is a cost of using the price mechanism. The most obvious cost of 'organizing' production through the price mechanism is that of discovering what the relevant prices are.

If a man made himself an expert in any particular branch of human activity, there would result the strong tendency that a peculiar aptitude towards the same branch would be found among some of his descendants.

I tend to think of a myth and then explore how it would play out if it were happening in the modern-day world. I modify all the myths I use, but I stick very closely to their structure - it is the hidden teacher in me.