Ron Santo

I've been a Cub all my life. I came up here when I was 20 years old and spent my whole career here in Chicago. I've always been an optimist; I believe you have to be in order to survive, to be honest with you - in health, with what I've been through. That's the way I am.

I'm a Cub fan, and I sit up here and I know when we have a good team, I know when we're struggling, and it affects me just like any other fan, and I just happen to show it on the radio. I can't help it.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.