Romola Garai

I would love to live free of the fear and sadness and real desperation that I think the effect of childbirth has on women, especially because we are expected to be so concerned by 'recovery' from childbirth.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.