Robert Scheer

That means presenting the issues in certain ways that will appeal to those people and then becoming a prisoner of your own language and thought process. That has always happened - it's just been intensified.

If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.