Robert Plant

I like to comprehend more or less everything around me - apart from the creation of my music. It's an obsessive character trait that's getting worse. I don't switch the light on and off 15 times before I leave the room yet, but something's going wrong.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.