Robert M. Gates

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.

When you think about Twitter and you think what a dumb stupid throwaway technology, and then you have the Iranian elections and it actually saves the day - you can't prejudge technologies now because they have effects you may not have intended.