Rob Zombie

I usually feel like the role comes to you to sort of illuminate some piece of where you are in your life. I feel like I myself am a single woman and I'm childless - by choice - at this point, and I don't know what will happen.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.