Rita Ora

I don't know how 'X Factor' works. I was only there as a guest judge for a day. But I watched 'The Voice' a lot; I respected how it came across on TV, and I love the freedom we get as coaches to do what we want.

What I look for when I see a piece of art for the first time is some kind of emotional, intellectual experience, that's a combination of both of those things and is informed by my knowledge and something new that I see the artist doing.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.