Ridley Scott

I'm agnostic because I went through the usual process of parents insisting you go to church, and yet they didn't. So there's me, sitting in the chairs, thinking, 'Jeez, why am I here? I'd rather be playing tennis, seriously.'

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.