Ricky Van Veen

On the Web you have to sum up what your piece of content is in one link or nobody is going to watch it. That's the same thing I've been hearing from TV executives - is we need a program that you can have on the side of a bus and someone can watch it go by and get what the show is and want to watch it.

If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.

I'm all in favor of people - myself included - going into the same territory if there's something that can be done with it. But if somebody says, 'Make a sequel to 'Heathers',' I feel like, no, someone should make a good movie that's a dark, satirical comedy that has that sensibility.

I love 'The Office.' I'm in the premiere, and I'm maybe gonna shoot another episode this season, but I've been there since the very beginning, so when I found out this is the last year - I am a good Asian kid who was an A student - I wish I could be there to the end to see things through.