Rickie Fowler

My first years on tour, I tried to be super professional by considering the yardages to every feature and hazard. Over time my caddie and I noticed I play better when we keep it simple. Think about the distance you want the ball to fly, and only that number.

I'm one of a few guys on the PGA Tour who doesn't work with an instructor. I'm not saying mechanics don't matter. But I play my best when I focus on staying in a good place mentally and keep the technique simple.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.