Rickie Fowler

My first years on tour, I tried to be super professional by considering the yardages to every feature and hazard. Over time my caddie and I noticed I play better when we keep it simple. Think about the distance you want the ball to fly, and only that number.

I'm one of a few guys on the PGA Tour who doesn't work with an instructor. I'm not saying mechanics don't matter. But I play my best when I focus on staying in a good place mentally and keep the technique simple.

The standardization of world culture, with local popular or traditional forms driven out or dumbed down to make way for American television, American music, food, clothes and films, has been seen by many as the very heart of globalization.