Rick Perlstein

History does not repeat itself. Nor does it unfold in cycles. The real future is contingent, rich beyond imagining, a perennial gobsmack, tragic and glorious in equal measure; the pundits' future, spun of 'conventional wisdom,' is only a sucker punch to that common-sense fact.

Ronald Reagan knew audiences. It was a key element of his political genius. One of the things at which brilliant politicians are better than mediocre ones is smelling new public concerns over the horizon before they are picked up by polls - before the public even knows to call them 'issues' at all.

Yes, it is a rehearsed show, yes, it was analogy of going to see a play at the theatre, where everything has to be in place and whole things, everything being works, all works together to get the best effect you know it's more like an actor learning a part.

Frankly, as much as I love to improvise, it hasn't been difficult to stick to the script on 'Mad Men.' The writing is so precise, and the story so carefully crafted, that I don't think there's room - or need - for ad libbing. I could never come up with dialogue as lovely as these writers do, anyway.