Richard Attias

Global sports tournaments have a range of benefits that go far beyond the games themselves. They can transform the image of a country or a region. They bring people together and reveal new possibilities to a nation's youth.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?